World Bodybuilding Guild (WBBG) is a bodybuilding federation first established in 1967 by Dan Lurie. The federation sponsored events such as Pro. Mr. America, Mr. International, Pro. Mr. World and Olympus. The WBBG originally lasted only until the early 1980s. However, it was re-launched around 2007, by Lurie. The World Bodybuilding Guild International Fitness Hall of Fame Awards were held on August 25, 2007 in South Portland Auditorium, Maine.[1]